• Marketing Analyst - Ecommerce

    Job Locations US-IL-Mt. Sterling | US-MO-Chesterfield
    Job ID
    2018-5576
    Category (Portal Searching)
    Sales/Business Development
  • Overview

    Location: Mt. Sterling, IL or St. Louis, MO               

    Department: Dot Expressway 

    Reports To: Product Manager – Dot Expressway

     

    Your Role: The Marketing Analyst - Ecommerce will lead us in analyzing, reporting and identifying trends and opportunities to improve sales, site performance, marketing campaigns, and overall user experience of the Dot Expressway, a B2B ecommerce site that connects thousands food industry buyers and manufacturers each day. Experience in, and curiosity of, all things digital marketing are key to success in this role, including web-traffic, email, and marketing campaigns. This is a new role in an exciting and fast-growing area of a well-established, family owned and run company.

     

    • Collect and analyze ecommerce data to improve user experience, conversions and site success, providing actionable insights to business decision makers
    • Develop, execute, and analyze tests to improve conversion and sales; continually assess sales data to understand product trends and inform merchandising decisions
    • Leverage customer database to develop segmented acquisition and retention email marketing campaigns and implement continuous testing to improve campaign effectiveness
    • Create/maintain daily, weekly, and monthly key metric dashboards to inform key stakeholders
    • Work alongside the rest of the team to manage the Dot Expressway product roadmap, helping to develop long-term strategies for growth
    • Applies lean thinking and tools to identify and eliminate waste in all areas of the position

     

    Role Specifics:

    • Travel – Occasional overnight travel to internal and industry events. Must have ability to travel independently as needed, without restriction by all modes of transportation, including car, plane, or train

     

    Qualifications

    We Need You To Have:

    • Bachelor’s degree or comparable Dot experience
    • Proven understanding of and experience in analytics and providing actionable insights
    • Effective communication and interpersonal skills, both written and spoken
    • Proficient computer skills, including Microsoft Office programs

    We’d Like You To Have:

    • Proven experience in SQL query or Google Analytics/Google Tag Manager
    • Experience in ecommerce analytics, web-tagging, search engine optimization and search engine marketing
    • Experience in tools like Adobe Analytics/SiteCatalyst/Omniture
    • Expert Excel skills (data modeling, large data-set analysis, data visualization)
    • Ecommerce experience, particularly in a high-transaction B2B environment

    What Can Dot Offer You?

    As a family-owned and -operated company for the past 57 years, Dot Foods has created a strong family culture within the business. As a vital part of that family unit, we want to ensure you feel included and respected for any differing ideas. We appreciate those opinions and count on them to make us successful. In addition to an inclusive working environment, we will provide you with:

    • Competitive benefits
    • Flexible work environment, with telecommuting options
    • Significant advancement opportunities

    Safety: This position assumes responsibility for the workplace safety of self and co-workers, and for the safety conditions of the work locations, exercise and promotes safe behaviors and show unyielding support of programs, rules and policies regarding safety.

     

    EOE/AA Employer: Dot believes all persons are entitled to equal employment opportunities. Dot will not discriminate against its employees or applicants for employment because of sex, race, color, religion, national origin, age, sexual orientation, disability, or veteran status or other basic classes protected by applicable federal or state law provided they are qualified for employment or for existing positions.

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